Wellington Advent 2018
The Wellington Advent Calendar is an annual campaign run by WREDA. The project is a typically tight budget with a quick turn around and lots of moving parts. This year the art work celebrated some of the major events that happened in Wellington, while the redeemable vouchers promoted 24 local businesses. 
I was involved in the conceptual phase, as well as bringing the illustration to life through After Effects and Lottie.

To make this project as engaging, playful and immersive as possible, we also integrated particle effects, and shake events on mobile.
Success
In the 24 days that the campaign was live, the site saw over 140k visits and 90k vouchers distributed over 20k active participants.
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